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Boost Traffic to your online Shop – eCommerce Considerations

Want to see more traffic for your online store?

You’re not alone. One of the most commonly asked questions by our customers is how to increase the traffic to their online store. The ability to stand out and to set yourself apart from the thousands of other stores that are all competing in the same space isn’t easy, but with a couple of simple tips you’ll have more than a fighting chance.

Post really regularly with exciting content for your target audience

We all know that one of the best ways to reach more people online is to post consistent content that speaks to the heart of what your customers want. To do this, you have to understand your audience, making a solid digital marketing plan essential. You want to strike the right balance between enough content so your audience stays engaged, and not too much so they don’t get sick of you.

Use images when you’re posting

If you are looking to get greater engagement with your brand online, you need to make sure that you are posting text along with a visual cue for people to interact with. It’s been shown that Facebook posts with images are more likely to receive likes, so it stands to reason that you should have a compelling image related to your post whenever you’re posting anything on social media.

If your business is primarily visual, it may be a good idea for you to set up an Instagram account if you don’t have one already. Using Instagram in conjunction with Facebook can be a really effective way to reach more people. Especially given the fact that Instagram and Facebook both have sales tools built into them now! If you’re not using social media as part of your online marketing strategy, you really need to be getting on board with that now to get best results.

Get exposure with video posting

Another great way to get more exposure with your brand is to post compelling videos demonstrating, explaining, or showing off your products in some way. Videos can be a great way to establish the feel of your brand, which when done correctly can be a really effective way to create greater loyalty with your consumers.

While photos are a static medium, videos are a nebulous thing that people can interact with emotionally. It’s also been found that video is the most likely form of media to be shared, which means you’re going to be reaching a wider audience than you can with any other type of media.

Go micro

OK, so we know we were just talking about creating content with pictures and videos – but sometimes it’s good to go completely in the other direction to get attention as well. In today’s world we are suffering from information overload, which means that people have much less time and patience for content than they used to. We’re bombarded with a huge amount of content and messaging every day, and people get fatigued very easily.

A growing trend amongst online businesses is to deliver content in ‘bite-sized’ chunks of information.

Your customers will get the message quickly and easily, and will be more likely to share important or helpful information.

Think outside the box

It’s important that you stand out when it comes to reaching your customers.

Tne of the easiest ways to get new business is to target a new audience that you might not have considered before. This is easier said than done though, so if you are thinking of targeting a new demographic be sure to consider the strengths of your products and services and think of a demographic where what you offer solves a problem for them.

It can be helpful to look at your current share of the market and how effective you are at reaching new people, and then think about how this could relate to a lookalike section of the market as well. You may find an unusual demographic  loves your product; they just hadn’t heard of you previously. You can get around this with solid SEO research, and sometimes it’s worth partnering with an experienced SEO agency to get results.

Pay for reach

Sometimes you have to spend money to make money.

Well, usually, in fact. Short of going viral with a YouTube video you sometimes have to pay to expose your brand online. Think about what’s going to have the biggest impact and then make sure you are monitoring the spend you make carefully and adjusting your strategy to get the best results.

We hope this has been helpful – and remember, when in doubt just follow us for more information and guidance on how to get more customers for your online store.

Laura Dawson is a writer from Brisbane with a penchant for the great outdoors. Loves writing, but is best satisfied with a crossword, a coffee, and a croissant. Oh, and doesn’t mind a bit of alliteration.
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