What is the Difference between User Experience(UX) and User Interface(UI)

The world of web design is replete with acronyms, many of which have similar or overlapping meanings.  Two of the most prominent ones are UX and UI. Standing for user experience and user interface, respectively, these two words help shape the design constructs that define every website and app on the internet.  Yet, what do […]

Why a Website and E-commerce Capabilities are important for Businesses in Wake of COVID-19

We are currently facing a serious health crisis that will have a critical impact on global supply chains, markets worldwide and businesses small and large for an indefinite amount of time. As we all hunker down and brace for the full impact of the coronavirus (COVID-19), it becomes evident that as a small business, having […]

What to do NOW to ensure that your business thrives after the COVID-19 pandemic

Globally, more than 80% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. Every statistic and report you read now will make your skin crawl. The worst of it is, perhaps, […]

Tips for Creating an Instagram Stories Content Plan

Instagram Stories have become one of the most powerful ways for brands to reach their target audience. With 500 million users using Instagram Stories every day, more businesses are taking advantage of this form of real-time content. Posting Stories on Instagram increases brand awareness. Research from the photo and video sharing platform shows that one-third of the most-viewed Stories […]

Coronavirus is a Catalyst for Work-From-Home Tech

This is the story of hope – the story of a ray of light at the very end of a tumultuous dark tunnel. Covid-19 has come to test humanity – from businesses to relationships and human communications. True to the words of Jack Ma, it is in times of trouble that great leaders are nurtured. […]

Can the Internet Bear the Load of the Coronavirus Pandemic

How to Make Your Content Go Viral

Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re […]

SEO 101: How to Avoid Zero Click Search Terms

Those who say over 50% of all Google searches don’t result in a click blame the search engine. The argument is that Google is discouraging people from clicking on their sites. With the clicks gone, the money just isn’t coming in. Though they may have a point, the thing is, Google is trying to do […]

5 Easy Ways to Improve your Marketing Project Management

Marketing and project management should always go hand in hand. If you are thinking of different ways to market your products and services, you also need to find methods to improve your marketing project management. Here are simple ways to help improve your marketing project management. 1. Project Overview and Transparency Although not everything in […]

18 Facebook Statistics Every Marketer Should Know in 2020

Facebook continues to hold tight as one of the most popular social media platforms. With nearly 2.45 billion monthly active users, it still remains one of the most used social media platforms. As marketers, we are always hearing about the importance of social media channels. This drives us to make well-informed decisions in ways to communicate […]