Optimise Your Blog Posts for Search Engines: A SEO Step by Step Guide

A blog is a traffic magnet. Social media traffic, referral traffic and, yes, organic traffic. If your SEO game is on point, that is. On average, marketers and content writers spend more than three hours on a single blog post. Image via Orbit Media I’m a very fast writer. My personal best is less than nine minutes for […]

How You Can Improve Your Email Deliverability Rate

You have your email lists, but your email deliverability rate seems to be as stagnant as ever. But don’t worry; there is a number of tactics you can use to improve your email deliverability rate. Here are sixteen such techniques you can start using. 1. Build Your Email Lists The first unspoken rule of any effective […]

What Exactly is Cloud Hosting and Why is it Useful?

The concept of cloud hosting has become extremely popular in recent years, offering flexible solutions for businesses of all sizes and varieties. In particular, it can be beneficial to organisations looking to minimise up-front IT infrastructure costs, and it can also deliver reliability advantages, making it ideal for IT disaster recovery services. Nevertheless, while most […]

How to Achieve Top Rankings (3-Pack Rankings) in Google Local SEO

Search Engine Optimisation (SEO) is a competitive field. For every one keyword, there are hundreds of companies vying to rank and benefit from sitting in the number one spot. However, that doesn’t make it impossible for you and your site to still rank well despite the competition. The trick is to ensure you are using […]

SEO for SMEs

Most of the clients we work with at Idunn are intimidated by SEO and especially by what SEO writing entails. And for good reason: if you read an article about the basics of SEO and what you need in order to rank, you’ll be overwhelmed by the budget requirements. But throwing money at a problem doesn’t always […]

Keyword Gap Analysis: How to Profit from Your Competitors’ Keywords

For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks. But what should it rank for? That’s the million dollar question. You see, we make dozens of keyword analyses at […]

How the Right Domain (Website Address) Can Benefit Your Business

Two decades ago, no one would have imagined that online shopping could be the best way to buy things. In the USA, 51% of all shopping activities are done online and experts predict that this rate will increase exponentially in the next couple of years. An online presence is essential when doing business or planning to start […]

How Website Design Impacts SEO and Branding

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People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails. When it comes to an integrated marketing plan for your brand, website design is no longer just about its visual appeal. It’s the […]

Web Design Tips that Complement Your Search Engine Optimisation

Maintaining relevance with your product market is one of the biggest challenges e-commerce businesses face today. Since Google moderates this relevance, it has become crucial to identify which niche your business belongs to so search engines such as Google can channel the appropriate searcher to your web pages. While many SEO practices can help online […]

Clever Web Design Tips for a Faster Website

People today do not have a minute to spare, and this extends to your website design as well.  Your professional Web design should satisfy your customers’ demands, providing them with a range of options with which they can view the Web. A website that is slow, and takes time to load, can cost you a lot […]