The Role of Social Media in Your Website SEO

Social media has become integral to the way we use the Internet. The important content is not only linked, but it is also shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a […]

8 Web Design Principles to Know in 2019

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve […]

Top 10 Benefits of Having a Website

10 reasons you should have a website in Zimbabwe

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn’t taken that step into the […]

7 Ultimate Solutions to Reduce Shopping Cart Abandonment

e-commerce website zimbabwe

Online sellers are facing an abandonment crisis. According to a report from Barilliance, 78% of online shoppers leave a website without checking out, a number that has been increasing over the past five years. The rate is even higher on mobile devices, with nearly 85% of carts left abandoned, a figure that is truly shocking […]

5 Ways You May Be Wasting Money on SEO without Knowing It

Google Search Engine Optimisation in Zimbabwe

SEO (Search Engine Optimization) is the process of getting your website to rank higher in search engine results pages. Unlike Google Ads (or other type of ads), SEO is free. Well, technically free. SEO is free in the sense that you don’t have to pay another company directly to have certain pages of your website […]

Why Build SEO into Your Business Marketing Strategy?

If you’re a developing business, or if you’re an established business trying to establish an online presence, SEO is going to be your best friend in the marketing aspect of things. SEO is the practice of optimizing a website or blog so that its content ranks well on search engines and therefore drives more traffic. […]

Need a Website Design: 8 Factors to Consider a Priority

From functionality to appearance to navigation to coding integrity, there are several factors involved in developing a user-friendly, eye-catching website. There are a lot more that needs to be taken care of by developers and designers while they’re in the mission of creating a great website. They must adopt a collaborative approach to build a […]

How Symbols Can Strengthen Your Company’s Brand Identity

From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. This is true not only in popular culture but also when it comes to business, marketing, and branding. Symbols offer a powerful and effective way for companies to communicate their […]

Internet of Things (IoT) Trends and Challenges You Can Expect to See in 2020

As IoT makes its way into multiple aspects and domains of our lifestyle, people are wondering if we can go past home assistance and connected house appliances. In 2019, we’re at the forefront of seeing some of the best technological advances that are set to make a debut in 2020. Let’s go through some of […]

6 Things You Should Know About SEO Trends in 2019

The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the most important opportunity of playing by the trends. The trends will determine which tips will be hit and which will pass every year. […]