The Vital Importance of Visual Content in Social Media Marketing

social media marketing in zimbabwe

In the world we are living in today, we are always surrounded by pictures and videos. Billboards that were once paper posters stuck to walls are now large LED screens displaying motion pictures and graphics. As consumers, we indirectly absorb all this information, stimulating our minds. Social media has changed the market for marketing, and […]

7 E-Commerce Metrics You Should Look at to Improve Your Business

E-commerce is a massive business, and it is only going to continue to grow in the future, which means that you need to get your business online, even if you are running a brick-and-mortar store. The numbers tell the same story. According to Statista, there were 1.66 billion digital buyers in 2017 alone, with the same […]

How Users Search – The Basics of SEO and What Intent Means for Your Strategy

Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative? While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for […]

Social Media Marketing (SMM) – Key Skills and Trends of the Future

Over the years, social media platforms have become the force for progress in the marketing world. Initially created for completely different purposes, these platforms have become a place where businesses can easily market their products. Social media marketing is definitely here to stay, and here’s why: 73% of marketers say that social media marketing was “quite […]

Search Engine Optimisation in 2019: How to Ensure Your Content Gets Ranked

Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost […]

How to Deal with B2B Demand Generation Myths to Improve your Strategy

As a B2B marketing discipline designed to create interest in products and services, Demand generation is indeed a complex strategy. Obviously, great sales pipeline opportunities and revenue are its positive outcome. Most demand marketers consider the lead quality an ideal key metric as a player in this realm, whereas many do it for the sake […]

5 Mistakes Small Businesses Make While Spending on Google AdWords

AdWords can be one of the most powerful ways to instantly gain access to thousands of hyper-targeted customers. But at the same time, if you don’t know what you’re doing, it can become a black hole that eats up your marketing budget and leaves you with nothing to show for it. The competition for achieving […]

How to Improve Landing Page Experience

According to Google, the average time it takes to fully load the average mobile landing page is 22 seconds, and 53% of people will leave a mobile page if it takes longer than 3 seconds to load. So, optimising landing pages is imperative if you’re advertising your site on Google and are paying for each visitor […]

How to Boost Your Website Conversion Rate with Live Chat

Currently, live chat is becoming very popular, and most people prefer to communicate through it because of its easy usage and simplicity. Surprisingly, most businesses still rely on phone calls to meet their clients’ needs and solve problems. If a client is facing an issue, they have to call customer support or a call center to […]

6 Keys to Branding Your Business

Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, […]