Search Engine Optimisation (SEO) – 9 Free Ways to Boost Your Rankings

First of all, what is SEO? SEO or search engine optimization can be defined as the process of improving a website for higher search engine rankings. SEO is a must to make your page visible on the Internet where you have to compete with other sites for higher search engine rankings. One must know that […]

Important Search Engine Optimisation Steps to Get the Most Out of Your Website

There are so many bloggers out there who struggle to get quality, targeted traffic to their websites. However, this is not uncommon because most people do not know how to implement proper SEO strategies to get noticed in the major search engines. In this article, we will break down 4 vital SEO tactics that you should be […]

What Were the Biggest Digital Marketing Trends During 2018?

There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. […]

5 Ways Technology is Transforming e-Commerce

Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different. The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is […]

Shadow Banning: Polite Social Media Censorship

Social media deals in attention. Attention generates billions in ad revenue for networks and enables social media influencers to monetize their content through brand sponsorships. Shadow banning is when networks deny people this attention by making their content invisible to others. Shadow banning blocks users’ content in a way that keeps them oblivious to what’s […]

7 Answers to the Most Frequently Asked Questions About Google Ads

Anyone new to Google Ads will have a number of questions about how it works and how it can help their business. If you’ve been thinking about launching some ads or have just recently started, then it’s likely you have many questions that need answers. I’ve put together some of the frequently asked questions that […]

Small Business SEO Guide for 2019

Whether you’re a business owner blessed with an in-house marketing wizard, or a DIY-er determined to navigate the sea of SEO all by yourself, it’s important to stay in the know of what’s bouncing around the industry these days. With all things SEO, it’s easy to get overwhelmed — and this goes both for savvy […]

Step by Step Guide to Content Marketing

You might have heard a lot of jargon about digital marketing, content marketing, social media marketing, and SEO. In this article, we will specifically discuss how & where you should begin with content marketing for a firm. Content marketing is about sending your customers the right message at the right time, not just for the […]

The Importance of Understanding the Purpose of SEO

Understanding the meaning and importance of SEO is the difference between digital marketing success and failure. Mastering SEO creates potential for your business to succeed in the online world, beating out your competition and gaining new business. The internet is used by many people every day, especially to shop. Last year around $2.3 trillion was […]

Digital Marketing Trends for 2019

It’s that time of year again – time to look back on what your business learned in 2018 and prepare for the New Year. Part of achieving business growth year after year is assessing past wins and losses, but the other part is mapping out your goals; do so with next year’s predicted digital marketing […]