Using Voice Search to Transform Your Local Search Strategy
Voice search is a phenomenon that’s rapidly taking over the business sector. Now, most businesses have already integrated location specific voice search as part of their local SEO strategy. In fact, voice-related searches are 3 times more likely than text. More and more users opt for voice search when they need to know about a product, a service […]
Productivity Hacks for Busy Business Owners
Everyone wants to save time and money — and some argue that the two are one and the same — which means that increasing productivity has become a top priority for most people in recent years — especially those who run their own business. Below is a quick guide on simple hacks you can implement […]
Conversion Rate Optimization: Marketing’s Most Underused Secret Weapon
I attend and speak at some of the best digital marketing conferences all over the world, and I can count on one-hand the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization just always seems to fly under the radar in marketing circles. Yes, there are a […]
8 SEO Mistakes that Newbie Website Owners Make
Nowadays, it’s imperative for an entrepreneur to invest in Search Engine Optimization (SEO) for the growth of a company, especially if you have a startup business and you want to gain a wider audience. Most companies spend a lot on SEO. In 2016, the combined costs for SEO reached $65 billion. For this year, the expected […]
What Small Businesses Should Know about Paid Social Media Advertising
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get their attention—and convert them into […]
Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts
In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they just forget about it) they can replace you with a digital service nine times […]
Marketing Attribution 101
“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate time at least. Marketers constantly struggle to show the direct ROI on their marketing and media spend. There could be multiple factors contributing to this difficulty, like sales […]
The ROI of Influencer Marketing
Gone are the days when consumers would actually trust print and TV advertisements and buy products based on the claims ads made. Today, it takes a lot more than claims to win the trust of consumers. They need social proof. And this demand from consumers has, in fact, paved the way for influencer marketing. Influencers […]
How to Win at Facebook Marketing
Facebook is too big to ignore. Currently, the social media platform has over 1.8 billion monthly users. It’s an incredible marketing tool for both small and big businesses alike because it allows them to instantly and consistently connect with consumers. If you want to write a marketing plan, you need a Facebook strategy. Over 60 million business pages […]
$0 Marketing Ideas for Local Businesses
Owners of local businesses, especially ones that are just starting out, almost always find themselves stuck in a conundrum. A vicious cycle of sorts, if you will. And that’s this one: Marketing your business when you’re on a tight budget can be difficult. You can’t go about splurging money on banners, Google Ads, and events […]