7 Influencer Marketing Trends You Need to Know for 2023

The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars. What an incredible number it is, isn’t it? Highly qualified marketers know: Time does not stand still. All of us have to continue to further educate ourselves on the […]

9 Tried-and-True Tips to Amplify Your Website’s On-Page SEO

Are you gearing up to launch a new website for your startup? Or, have you been managing your domain for a while now but you just can’t seem to drive steady traffic to it? Well, don’t start draining your business’s monthly budget on Google ad campaigns and content marketing initiatives just yet —it is vital […]

New Trends For Marketing in 2022: Which Are the Best For Your Business?

person sitting on chair holding iPad

Marketing trends can wax and wane, depending on consumer behavior, technological advances, and several other factors. What was working for your business and driving engagement a few years ago may not hit consumers in the same way anymore. Social media has changed the tides for marketing in a big way over the last decade, sending […]

3 Key SEO Metrics Small Businesses Should Consider

SEO text wallpaper

Now that you have implemented SEO initiatives for a few months, it’s time to see if you’re seeing some positive results. One of the most effective ways to assess your SEO performance is by using metrics to quantify your SEO results. Here are four simple and useful SEO metrics small businesses can use. 1. Average […]

How To Master On-Page and Off-Page SEO Skills

person using black laptop computer

Google holds about 91.56% of the search engine market share as of March 2022. And more than 75% of organic web traffic comes from search engines. This is why marketers look to optimize their websites for search engines to get high ranking and traffic to their websites. Although SEO is a long process. By any means, if you are looking forward […]

10 Easy TikTok Strategies for 2022

tiktok zimbabwe

TikTok is no doubt the fastest growing social media platform. It has been downloaded over 2.5 billion times and has more than 1 billion active users. What is TikTok? TikTok is a social media app where users can share short videos of themselves. The app is extremely popular with teenagers and young adults. TikTok’s popularity, especially among young […]

Five Effective Marketing Trends for 2022

white printing paper with Marketing Strategy text

In the past few years, marketers have had to rethink marketing strategies, tactics, and how they communicate with customers and prospects. If you want to compete and grow revenues this year, you must understand how to navigate marketing trends successfully. Here are 5 of the hottest marketing trends for 2022. 1. Good Customer Experience is […]

3 Basic Ways to Improve Social Media Marketing (SMM)

The use of social media platforms to connect with your target audiences is basically what we call social media marketing. There are multiple uses of social media marketing (SMM) like promoting your brand, improving sales, and driving website traffic. Social Media Marketing (SMM) also entails posting high-quality content that makes sense to your audiences on […]

6 Important Steps to Creating an SEO Strategy for SMEs

Small businesses may feel that specific SEO strategies are reserved only for larger companies. However, there are numerous ways to improve your rank in SERPs and even outrank big businesses. To help you succeed in that task, we will walk you through the six important steps to creating an SEO strategy for Small and Medium […]