What Causes the Bounce Rate on Your Website?

A website’s bounce rate is calculated by dividing the total of one-page sessions by the total of page visits. 41-55 percent is average, anything over 70% becomes disappointing, except for blogs and news websites. And if yours is going below this, there are some serious problems that you need to fix. So without any further ado, […]

How Generation Z Reacts to Mobile In-App Ads

The mobile development industry is expected to generate a revenue of over $400 billion globally, out of which mobile games stand at $252 billion. People around the world today are highly dependent on mobile apps. Mobile users spend 88% of their total time on mobile apps either finding leisure or availing services. With this consistent growth, mobile […]

How to Spot Fake Social Media Influencers

When it comes to paid marketing channels, influencer marketing tops the list. Today, consumers usually like to do some research before making a purchase decision. Although, for most consumers, seeking the opinions of influencers is usually the case. Their opinions or product reviews influence the purchase decision of the consumers. So, it’s no surprise that […]

7 Major Things Ignored While Planning a Business

Planning a business takes a great deal of care and attention to detail. It is easy to skip a few steps or ignore something significant if you rush to get your business going. Any one of these omissions could turn your business into a failure before it has even started. Here are 7 significant things […]

The Key Relation Between UX Design and Website Traffic

Millions of websites are operating on the Internet as of now. Do you fear that your brand’s website might not be noticed among the crowd? Unfortunately, that has been the case for numerous businesses. Many companies either revamped or closed down their entire web presence because of no or low traffic. Not all websites manage […]

Demystifying Marketing Automation Myths and Illusions

As per the Social Media Today’s 2019 State of Marketing Automation Survey, 75 percent of all businesses and companies have marketing automation tools in place. Marketing automation has led to a 14.5 percent increase in sales productivity. Moreover, it has led to a 77 percent boost in terms of conversions. Because of these figures and the convenience […]

Is Print Media Relevant for Your Retail Business in 2022?

With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track.  However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into […]

Improve the Quality of your Leads with Landing Page Optimisation

You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts – all in the hope of transforming your website visitors into qualified leads. However, about 70% to 90% of the time, visitors don’t appreciate your efforts, as that is the average landing page bounce rate, […]

How To Make The Most Out Of Your Facebook Marketing?

As a visual medium, Facebook gained popularity as people started sharing images of their youthful indiscretions. But recently, it has evolved into a massive tool in the arsenal of marketers. Advertisers are increasingly opting for Facebook to share video advertisements of products and services. If you are thinking of promoting your brand using a product […]

What Is 5G: Top 5 Facts You Need to Know in 2022

So much of our lives nowadays happen online, be it via social media, online shopping, or simply browsing for information. Very soon, all that is going to get a lot better thanks to the changes in wireless technology. Many well-known carriers have announced that they will be launching 5G. This generation of mobile networks is on […]