How Google Indexes Passages of a Page and What it Means for SEO

You need to consider all of Google’s algorithm changes and how they will affect your small business SEO. Google is going to index the English language passages on your website and this will result in a ranking change. This is only one of the many changes that were recently announced by Google and below is […]

5 WordPress Support Tips You Have to Know

WordPress hosts a great number of websites in all industries. Whether a small business, nonprofit, podcast, online store, or blog, millions have found success by hosting their websites on WordPress. However, that doesn’t mean that everyone who uses the platform is a WordPress expert. With all the plugins and themes available, what is the best way […]

Tips for Writing Web Copy that Resonates with Visitors

Finding time to produce great copy for your website can be challenging. Finishing it can be even harder. Most people find writing website copy takes much longer and is much tougher than they expect. Of course, your web designer might be able to help with this, or you could hire a professional copywriter.  For the […]

Can You Still Make Money Blogging in 2019?

A decade ago, a writer could set up a WordPress site, build an audience, and monetize it any number of ways.  But the web is not the same place it was in 2009. Attention and advertising dollars have moved from blogs to social media networks and YouTube. Instagram celebrities rack up follower counts in the […]

Must Have Social Media Tools for Solopreneurs

Running a one-person show isn’t easy, but fortunately, there are plenty of social media tools available for entrepreneurs who love flying solo.  If you don’t have a team to back you up when things get busy, these tools will make running your social media accounts easier and more efficient.  Check out these awesome tools you […]

3 Types of Social Media Influencers (And Why Are They Important In 2020)

Influencer marketing has taken over traditional marketing in terms of its effectiveness.  People make purchase decisions based on recommendations of anyone having a positive influence on them. The psychology that supports this consumer behavior lies in the “sense of belongingness”. This feeling comes after they adopt the choices of the people they trust. In this article, I […]

What Business Owners Need to Know About Online Reputation Management

Most people have heard the quote, “there’s no second chance to make a first impression.” Business brands, through their marketing efforts, influence other people’s perceptions daily. However, a simple mistake, negative review, or a bad story can ruin a reputation that’s taken years to build.  According to recent research, 78% of online shoppers said that […]

Social Media Promotion vs. SEO Which Is Better

Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts.  From billboards to magazines and from newspapers to television, we are now currently living […]

How SEO and PPC Can Work Together to Drive Traffic and Conversions

Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

3 Things to Understand About Voice Search’s Role in SEO

It was only a few years ago that using a voice assistant was little more than an exercise in frustration. Even on the rare occasion that they actually understood our voice, they rarely were able to return anything of value. A lot has changed since then. Just last year, research from Adobe found that 48 percent […]