How to Build a Good Social Media Marketing Strategy

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have a very poor return on investment (ROI), and […]

Tame Social Media to earn Benefits for Your Business

Social media is the new way of communicating, connecting, and interacting with your prospective customers. There are over 14 billion active profiles across the top social media networks. Yeah, that’s a huge potential audience for your business.  But it’s challenging to manage multiple social media accounts and reel in the unique benefits of each platform. […]

Beyond COVID, Digital Marketing Leads the Pack

A February survey (here) of Chief Marketing Officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong trend toward digital advertising will continue, with 80% of CMOs expecting to increase digital spending in 2020. A few weeks later Covid-19 hit and digital became even more of an influence. Social distancing and […]

7 Useful Tips to Make A Website Effective for Your Small Business

Having a website for your business is not optional anymore. If you have a business, you must have a website too. Word of mouth is a good source of spreading awareness along with traditional marketing, but they have their limits. With a website, your reach has no boundaries. But this feat is not possible with […]

How Small Businesses Can Holistically Manage Their Reputation

Through various digital platforms, users can share their views and opinions on any business or brand. Online reputation management—monitoring the digital platforms for both positive and negative mentions—becomes essential for a small business. However, managing your digital reputation requires more than passively responding to comments and reviews. Many businesses monitor their reputations online, but are […]

The Effective Relationship Between eCommerce and Businesses

Any kind of business transaction that is conducted online is called eCommerce. It is not just confined to the online process of buying and selling. eCommerce is also inclusive of online auctions, the payment gateways as well as internet banking. The importance of eCommerce cannot be emphasized enough for the businesses of today. The significance […]

Top 10 Reasons to Use Social Networks for Advertising

The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise.  Here are the top ten reasons to use social networks for advertising. 1. Your Customers are on Social Media Platforms Perhaps the most important reason […]

How Will Search Engines Evolve in the Coming Years

More than 53% of all trackable traffic on the internet comes from organic search and roughly 15% comes through paid search on search engines. These estimates only take trackable traffic into consideration. It is safe to say that search engines such as Google, YouTube, and social media websites such as Facebook and Twitter account for most of […]

What are Chatbots? How do they work? Why are they important?

What is a chatbot? It is an artificial intelligence (AI) software or a computer program which conducts a conversation through audio or textual methods. Why are chatbots important? A chatbot represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in a native language is applied in various enterprises […]

Blockchain Technology

Blockchain technology deals with distributed public ledgers that have data and ensure that transactions can never be altered.  The most popular examples of blockchain usage are Bitcoin and other cryptocurrencies, however, blockchain technology is finding a diverse range of purposes. Uses such as data storage, financial transactions, and many more have been investigated as potential benefits of […]